CES 2016 VR/AR 成为CES2016重头戏，相关展位和会议推荐

一年一度的CES国际电子消费展即将于2016年1月6日到9号在美国拉斯维加斯举行拉开帷幕。虽2016年CES上有超过40家参展商将会带来虚拟现实系统和相关内容，以及目前为移动设备，PC和游戏机设计的最新游戏硬件，软件和配件展示下一代虚拟现实沉浸式多媒体。展位展出游戏和虚拟现实相关产品，同比增加 77%。

虚拟现实和增强现实公司大部分集中在 Tech East 的 South Hall Level 1。

纵观历年的CES，常有新奇的概念和产品出现，智能穿戴、智能家居、VR等概念在最开始推出时并未引起太大反响，最引人注目的自然是三大 PC 头显。

1、Oculus VR（Tech East, South Hall Level 1, Booth 26002）这次展位很大，预计能看到 Oculus 消费者版 CV1 以及更多的新内容。

2、索尼（Tech West, Venetian Suites, Floor 30, Booth Suite 30-11）的虚拟现实设备归在 PlayStation 展位里面，这次预测会有更多适配 PS VR 的游戏亮相，比如《No Man’s Sky VR》。

索尼也有可能在 CES 上公布 PS VR 准确的价格和发售日期。

1、HTC 据说会在 CES 上首次展出 HTC Vive 的消费者版。

2、三星（Tech East, North Hall & Tech West, Venetian）和 Oculus 合作推出的 Gear VR 已经于 2015 年 11 月正式开售，整体来说体验很不错，可惜没有一套令人满意的手部运动控制器。今年 CES 上，三星将会展出由 C-Labs R&D 部门研发的手部控制器 Rink。

3、Virtuix Omni（Tech East, South Hall Level 1, Booth 26015）是一家做 ODT（Omni Directional Treadmill，全方位跑步机）的公司，可将现实世界中用户下半身的运动数据输入虚拟现实中，其展位在 Oculus 旁边。

4、Razer（Tech East, LVCC, South Halls, Floor 3-4, Booth 30225）也可能在自己展位带来 OSVR。

今年 CES 还新增了增强现实展区，展览面积至少有 3000 平方英尺。参展的有：

1、ASRC Federal for NASA（Tech East, South Hall Level 1, Booth 26025）

2、Marxent（Tech East, South Hall Level 1, Booth 26229）Marxent 是一家为销售和营销产品做虚拟/增强现实可视化公司，代表性产品是企业级 Saas 工具 VisualCommerce。

3、Occipital（Tech East, South Hall Level 1, Booth 26224） Occipital 则为 iPad 打造了第一个 3D 传感器，能让移动设备从三维的角度捕捉和理解周围环境。

国内虚拟现实公司的身影，比如蚁视（Tech East, South Hall Level 1, Booth 26413）、大朋（Tech West, Sands Expo & Venetian）、深圳虚拟现实科技有限公司（产品是 3Glasses, 位置在 Tech East, Westgate, Booth 41026）。

除了各厂商的展位，CES 还有不少 VR/AR 相关的演讲和会议。国外 VR 媒体 UploadVr 做了一份整理

1 月 6 日

1 月 7 日

1 月 8 日

· ROBERT SCOBLE 的礼物：我们连接未来 (ROBERT SCOBLE PRESENTS:OUR CONNECTED FUTURE)

参考链接：http://uploadvr.com/ces-2016-vr-sessions/

Wednesday, January 6th

VR/AR THINK TANK: THE NEXT GENERATION

9 AM – 10 AM

LVCC, North Hall, Room N262

From the cover of Time to breakout star of CES, VR/AR have arrived and are transforming everything from entertainment and advertising to gaming and education. VR/AR are technologies that come along once a generation and capture the imagination of the world.

Moderator:

Robert Nashak, COO, Survios

Panelists:

Cliff Plumer, President, Jaunt Studios

Michael Kintner, CEO, 360Heros

Aaron Luber, Head of Content Partnerships, Google Cardboard

Myles McGovern, President, IM360

Steve Schklair, Founding Principal and CEO, 3ality & 3mersiv

Jez Jowett, Global Head of Creative Technology, Havas Media

FIVE PRACTICAL USES OF VIRTUAL REALITY

9 AM – 10 AM

LVCC, North Hall, Room N253

VR might seem inextricably linked to gaming, but the technology actually has many practical applications including education, healthcare, sports, retail and entertainment. Learn about real-world examples of how and where VR is being used to make a difference.

Speaker:

Jason Jerald, Co-Founder and Principal Consultant, NextGen

THE FUTURE OF WORK

10:15 AM – 11:15 AM

ARIA, Level 1, Pinyon 6

The drive to innovate is extending into all parts of our lives. However, with the exception of casual Fridays, work largely looks the same now as it did 25 years ago. Explore how new processes and structures are joining up with new technologies to shift work culture.

Speakers:

Zach James, Co-Founder and Co-CEO, ZEFR

Cecily Mak, General Counsel and Interim Chief Revenue Officer, Flipboard
Jacki Kelley, COO, Bloomberg Media, Bloomberg*

Nick Denton, Founder, Gawker Media

*Bloomberg recently showed off a version of its suite of tools in VR and with VR and AR looking to shape the future of productivity, this panel could prove to be very interesting.

THE IMMERSIVE WORLD OF KIDS AND GAMES

10:15 AM – 11:15 AM

LVCC, North Hall, Room N264

Technology and kids are the perfect fit. From amazing apps and toys to education and games kids are living in a world of immersive technology. From tablets to theme parks and virtual reality, the immersive world is upon us.

Moderator:

Brian Burke, CEO, Smashing Ideas

Panelists:

Sid Mathur, Sr. VP, Global Head of Strategic Development & Mergers and Acquisitions, Mattel, Inc.*

Ariella Lehrer, Ph.D., CEO and President, Legacy Interactive and Legacy

Games

Lynn Rogoff, Founder and CEO, AMERIKIDS USA

Jason Yim, President and Executive Creative Director, Trigger

*Mattel’s recently released Viewmaster VR headset is the first marketed at kids first. Most VR headsets, like Oculus Rift, have a 13 and older age restriction. It will be interesting to hear if the panelists address this

because VR has the potential to impact education in a major way.

GAMING AND THE KILLER AR/VR APP

11:30 AM-12:30 PM

LVCC, North Hall, Room N264

VR/AR have captured the gaming industry. The buzz is all VR/AR all the time. From the totally immersive environment of VR to the holographic realism of AR gaming in front of your eyes, these are transformative experiences.

Moderator:

Jason Jerald, Co-Founder and Principal Consultant, NextGen

Panelists:

Anthony Borquez, Founder and CEO, Grab
Amir Rubin, Founder and CEO, Sixense
David Votypka, Sr. Creative Director, Red Storm, a Ubisoft Studio

Emmanuel Marquez, CTO, Starbreeze Studios

WHAT’S NEXT FOR AUGMENTED REALITY

1 PM – 2 PM

LVCC, North Hall, Room N253

Augmented reality (AR) blends virtual content into the real world to create an immersive user experience and is being implemented by retail, business, enterprise, and auto companies. Hear from companies on AR’s leading edge as they take us behind the scenes for a look at current and future projects.

Speakers:

Neil Trevett, VP of Mobile Ecosystem, NVIDIA

Ralph Osterhout, CEO, Osterhout Design Group

Christopher Stapleton, VP and Co-Founder, Virtual World Society

VIRTUAL REALITY 1.GO

2:15 PM -3:15 PM

LVCC, North Hall, Room N261

There have been press, product demos, and big acquisitions around Virtual Reality. But after years of hype, VR has finally hit the market. Senior executives from the creative and hardware perspectives discuss the initial consumer launch window for VR, and the business’ future.

Speakers:

Ted Schilowitz, Futurist , 20th Century Fox

Samir Mallal, Director, Spoke
Matt Apfel, VP, Strategy and Creative Content, Samsung

Oren Rosenbaum, Digital Media Agent, UTA

Eric W. Shamlin, Managing Director and Executive Producer, Secret LocationCliff Plumer, President, Jaunt Studios

VIRTUAL REALITY: HOLLYWOOD DOES CUTTING EDGE

2:15 PM – 3:15 PM

LVCC, North Hall, Room N262

Every Hollywood Studio and TV Network are either committed or soon will be to creating Virtual Reality studios. Whether it’s making trailers for major films, producing advertising, games or creating newly imagined VR experiences for theme parks, it’s happening now.

Speaker:

Ted Schilowitz, Futurist , 20th Century Fox
Andy Cochrane, Director, Interactive and New Media & Special Projects Lead, Mirada

Peter Levin, President, Lionsgate Interactive Ventures and Games

Guy Primus, Co-Founder and CEO, The VR Company

Lucas Foster, Co-Founder, Headcase VR